MINERVA MENTORING

Find what makes you unique and build your personal brand to take control of your business in 8 weeks.

THINK SMEs AND FREELANCERS JUST DON’T HAVE THE TIME OR MONEY FOR MARKETING? THEN THIS PROGRAMME’S FOR YOU TOO.

FEEL LIKE YOUR BUSINESS HAS HIT A PLATEAU? NOT SURE HOW TO START BUILDING CONNECTIONS WITH BETTER CLIENTS?

In a survey carried out by the Association of Translators and Interpreters of Ontario (ATIO) in 2018, 44% of translators said they had experienced symptoms of burnout in the last 12 months. But that doesn’t apply to you, right?

WELL, LET ME ASK YOU A FEW QUESTIONS:

Do you sometimes wish you could reconnect with the motivations that drew you into this profession?
Do you feel like your business controls you more than you control it?
Does your work-life balance sometimes feel a little... unbalanced?
Could you work on your decision-making, so the outcomes really benefit you?
Do you struggle to find time for the activities that nourish your soul?
Do you allow yourself to do things your way or just accept the working conditions your clients impose, leaving you with no room to grow?

IF YOU’VE NEVER ASKED YOURSELF THESE QUESTIONS BEFORE, I’M GLAD YOU’RE HERE.

Being here means you love your profession and want to find a way to rediscover the passion you need to overcome any obstacle in your path. As an experienced translator, you’re well aware that you need to do more than translate to thrive in this profession.

I’m not talking about diversifying services (though that is important) but thinking about your freelance translation career as a real business. And yes, that means planning, organization, investment, marketing actions and, most importantly, actively looking for clients. I know, that’s what you’re always putting off. You just don’t know where to start.

You’ve found the odd training course but they’re all aimed at new translators. There’s nothing out there for seasoned professionals. That’s why I decided to help translators like you. Because I’m lucky enough to make a decent living from my passion and still enjoy it. I want the same for you.

That’s what motivated me to offer you my Minerva Mentoring programme. An opportunity for you to share your concerns and ideas with someone who understands, recapture the excitement of starting out, and take back the reins of your business.

YOU’LL BE EMPOWERED TO POSITION YOURSELF IN THE TRANSLATION MARKET AND TAKE BACK CONTROL OF YOUR BUSINESS.

You’ll also:

Develop your strengths

Work on your weaknesses

Gain confidence and self-assurance

Align your business with your values

Develop and consolidate your personal brand

Identify the necessary steps to achieve your goals

Progress down that pathway towards your goals

Build greater brand authority

Find the unique value in your professional background

Attract and retain loyal clients

You’ll move your career forwards.

THE FINAL DESTINATION?
THAT’S FOR YOU TO DECIDE.

I’m Marián Amigueti,

My translation journey began with a Bachelor’s degree in translation and interpreting at the University of Granada, followed by a Master’s in translation and new technologies at the Autonomous University of Barcelona. I’ve been collaborating with large companies in the sector since 2002, including time as a staff member and freelancer.

I made the leap into personal branding in 2016. Each day, I’d meet talented wordsmiths who struggle to communicate their unique selling points, find clients that align with their business and lifestyle, or promote their services effectively. I decided to make it my mission to help them.

My working method is best described as organic. Its components grow with you, and are better imagined as fertile seedbeds than pillars set in stone. Because each person is unique, with their own specific needs.

That’s why I combine strategy and coaching with intuition.

Active listening combined with intuition enables me to connect with each person and their goals, identifying their expressed and unexpressed needs.
I adapt methods from coaching and personal branding to each translator, their professional vision and personal situation. This enables us to identify your achievements and find out what’s holding you back.
Together, we’ll develop an action plan that will set you on a sure path towards your goals.

Would you like to share ideas with a group of like-minded people and develop your business superpowers together?

I have just what you’re looking for: the Akina mentoring group.

What does Minerva Mentoring include?

THE PROGRAMME INCLUDES A ONE-HOUR SESSION EVERY TWO WEEKS, WITH FOUR IN TOTAL. EACH SESSION IS COMPLETELY ADAPTED TO YOUR NEEDS.

Session 1

SWOT of your personal brand. Situation analysis. We’ll look at you’ve done so far, what has worked and what hasn’t, what resources you’ve used and how often.

Session 2

Brand values and value proposition.
Exercises for the next session.

Session 3

Addressing concerns and auditing your value proposition. We’ll look at everything you already have in place and identify your unique selling points. Digital footprint of your personal brand. Collection of client testimonies and work samples. Planning a basic portfolio.

Session 4

We’ll reflect on where you started, evaluate how far you’ve come and create a realistic action plan so you’re ready to take the next steps by yourself. I’ll review and audit your CV and LinkedIn ‘About’ section.

You’ll walk away with our session recordings and a whole host of references and recommendations to help you continue your journey. And the most important reward for all this hard work? Greater clarity about your personal brand and the unique value you bring to your clients.

Your professional life will never be the same again.

WHY SHOULD YOU INVEST IN YOUR PERSONAL BRAND?

As translators, investing in our business can be a struggle. It never seems to be the right moment…
Why?
Because of the working conditions we’ve established with our clients.

And that’s precisely why you need to work on your personal brand: to change this situation, take control of your business and secure better clients. The result? You’ll be able to make the investments your business needs, without losing sleep over it. It’s a virtuous circle.
And I’m not just talking about money, but time. Because working days that eat into our personal life damage our health and our business.

See what some of the translators I’ve worked with have to say:

After finishing the mentoring programme, I can tell you that Marián knows a whole lot about personal branding. She can help you if you’ve just started out in the freelance translation world, or if you’ve been in the sector for a while and you want to take your brand to the next level. Thanks to the tools she gave me and how committed she was in the live sessions, I managed to shape my value proposition and define the points that differentiate my brand, learn new strategies for prospecting on social networks (particularly LinkedIn), send better emails to potential clients, and improve my business introduction letter. And once the mentoring programme had finished, Marián made it clear that she’ll be there if you need her again, to support you as a mentor and as a translation colleague. It’s great to find professionals like her in this sector.

María C. Estrada

I contacted Marián because, after 20 years in the translation world, I felt stuck and needed to give new direction to my professional life. She helped me to analyze and understand myself as a professional, to discover what my strengths are and what sets me apart from other translators (my personal and professional history, my motivations for moving my business forwards, the impact I wanted to have on my clients, my values). We used all these elements to establish who my ideal client is, and we were able to give shape to my personal brand. Thanks to her encouragement and the work we put in, I started to bring visibility to the brand that had been hidden inside me and that I now know I’ll be able to build or develop in line with my present and future circumstances and needs. Marián is an enthusiastic, empathetic person who listens to you and instantly understands your needs. She makes you feel inspired and gives you energy and time to take the necessary steps to reach the goals you’ve jointly established. She helps, guides, focuses and corrects you, and is always right by your side, enabling you to move your project forwards with confidence.

Montse Tugas

I contacted Marián for her mentorship services. From the very first minute we began sharing ideas and experiences. She is a careful and empathetic listener, giving you all her knowledge, advice and tricks. With her I also learnt how to make use of very practical tools and follow people to learn from. She gives you the space to be yourself and explain what your goals are and then apply the best methods and practices to find and make your own path.

Ana Sánchez

IF YOU WORK ON YOUR PERSONAL BRAND, YOU’VE A LOT TO GAIN AND NOTHING TO LOSE

YOU PROBABLY HAVE A FEW QUESTIONS…

WHERE WILL WE MEET?

The sessions are online, using the Skype platform. I’ll let you know in advance if we need to use another platform at any point.

IS MINERVA MENTORING AVAILABLE AS A FACE-TO-FACE PROGRAMME?

Absolutely. If you live in Madrid or are able to get here, we can break out of the virtual world and hold the sessions in person.

WE’RE A GROUP OF PROFESSIONALS WITH THE SAME SPECIALIZATION, BUT WE’D LIKE TO WORK ON OUR DIFFERENTIATION STRATEGIES. IS THAT POSSIBLE WITH MINERVA MENTORING?

It’s no problem to organize group sessions, whether you share the same specialization or each specialize in a different field. These sessions can also be held online or in person.

I DON’T UNDERSTAND WHY I SHOULD SPEND TIME ON MY PERSONAL BRAND

Because there are thousands of translators out there offering the same services as you, with the same language combination. If you want to differentiate yourself or stand out from the crowd, working on your personal brand is vital.

CAN YOU GUARANTEE I’LL SEE RESULTS?

I can guarantee that, from the moment you start working on your personal brand, your professional life will change. You’ll know how to identify and communicate the value of your services and achieve the positioning you desire. The results depend on your objectives and the work you put in.

MAILING OUT YOUR CV, WORKING 12-HOUR DAYS, CHARGING LOW RATES...

THAT’S WHAT YOU’VE BEEN DOING SO FAR AND IT’S LED YOU TO:

As translators, investing in our business can be a struggle.

It never seems to be the right moment…
Why?
Because of the working conditions we’ve established with our clients.

And that’s precisely why you need to work on your personal brand: to change this situation, take control of your business and secure better clients. The result? You’ll be able to make the investments your business needs, without losing sleep over it. It’s a virtuous circle.
And I’m not just talking about money, but time. Because working days that eat into our personal life damage our health and our business.

Isn’t it worth investing some time to turn this situation around?

With Minerva Mentoring, you’ll take back control of your business in 8 weeks.

THIS IS THE TOOLKIT YOU NEED. NOW IT’S TIME TO TAKE ACTION.